Recording of the HSEvents Webinar 'Uncovering the Hidden Stakeholders of Your DAM'

Gerd Glaser

September 25, 2023

On the 20th September CI HUB hosted a webinar with guest speakers from Sitecore. It was a lively talk about a topic that peeked a lot of interest which was evident from the Q&A section

Uncovering the Hidden Stakeholders of Your DAM: A New Perspective on Digital Asset Management

Guest speakers from Sitecore, Lovisa Eriksson, Product Management and Petar Mitev, Technical Product Marketer joined Andreas Michalski, CEO at CI HUB to talk about making DAM a companywide asset.

The topics discussed

Stakeholder buy-in and management,
Who needs access to the DAM
The genesis of silos in organizations
Crossing the silo: an integrated approach
The role of CI HUB in DAM evolution
DAM beyond marketing: The case for a Content Hub

The summary blog is available here

Article by

Gerd Glaser

CSO, Chief Sales OfficerGerd Glaser has 25 years of experience in the marketing and communications industry. He has worked as a founder and managing director of agencies and as an external consultant for leading companies. He has extensive knowledge of digital asset management, workflow management and is an expert on Adobe products.