Migrating to Brandfolder? Make Adoption Easier for Creatives and Stakeholders with CI HUB

TL;DR

• Migrating to Brandfolder improves asset governance, but teams can struggle with adoption after migration because accessing assets interrupts daily workflows.

• Creative teams resist systems that require switching between tools, which slows production and reduces DAM adoption.

• CI HUB connects Brandfolder directly to creative and business tools, making approved assets accessible where work happens.

• The integration preserves permissions, governance, and version control while improving productivity and consistency.

• Connecting Brandfolder with CI HUB is simple and helps organizations accelerate adoption across teams and stakeholders.
  
  

Introduction

If your team is migrating to Brandfolder, then you’re already taking  an important step towards better control over your brand assets. As a leading DAM, it provides structured asset management, clear permissions, and centralized storage that helps maintain consistency across campaigns and channels. For many companies, the migration process improves governance immediately.

However, migration alone does not guarantee success. Teams must actually use the new system in their daily work. When asset access feels slow or disconnected from existing workflows, adoption becomes difficult. Creatives may continue using local files, while stakeholders rely on older processes that bypass the DAM.

This is where CI HUB plays an important role. Instead of changing how Brandfolder manages assets, it changes how teams access them. By bringing Brandfolder directly into daily tools, CI HUB helps organizations move from migration to full adoption.

Why Teams Migrate to Brandfolder

Organizations choose Brandfolder because managing brand assets across teams and regions becomes complex as they grow. A centralized digital asset management system provides structure and helps maintain control over how assets are used.

Brandfolder helps organizations address several common challenges. It provides a single location where logos, product images, campaign visuals, and brand guidelines remain organized. Version control ensures teams use the current files instead of outdated materials. Permission management helps organizations control who can access or distribute content.

For brand managers and marketing leaders, this structure creates consistency across channels. Teams no longer rely on scattered folders or manual file sharing. Instead, they work from a governed environment designed for enterprise content management.

Although these capabilities provide strong value, the real challenge begins after migration. Teams must integrate Brandfolder into their daily workflows.

The Real Challenge: Adoption After Migration

After migration, the work really begins. No serious organization  expects teams to organically start using their new DAM. It’s a process of  adoption that requires more than simply introducing a new system - it needs to integrate into the existing tools which team members are using.

Creative teams work inside design tools. Marketing teams build presentations and documents in business applications. So if accessing Brandfolder requires leaving those environments, workflow interruptions are going to occur, and these interruptions will both reduce productivity and create resistance to adoption.

Other common DAM implementation barriers include frequent tool switching, confusion about asset versions, and delays in finding approved materials. When under pressure, we all take shortcuts. Frequently, teams with disconnected systems will reuse locally saved files or share assets manually rather than accessing the DAM.

Over time, this behavior weakens governance and reduces the value of the migration. The system exists, but usage remains limited.

How CI HUB Makes Brandfolder Adoption Easier

CI HUB Brandfolder integration addresses adoption challenges by connecting Brandfolder directly to the tools teams already use. It acts as a connector rather than another system to manage.

Instead of asking users to visit Brandfolder separately, CI HUB brings the asset library into their working environment. Teams can search, preview, and use assets without leaving their applications. Asset access becomes part of the workflow instead of a separate step.

The integration maintains all Brandfolder governance features. Permissions, usage rules, and version control remain unchanged. What improves is the user experience. When accessing approved assets becomes simple, adoption increases naturally.

How CI HUB Integrates Brandfolder Into Daily Tools

The value of the integration becomes clear when teams use Brandfolder assets inside their everyday applications. CI HUB provides access across creative and business environments, helping both creators and stakeholders work efficiently.

Adobe Creative Cloud Workflow

Designers working in Adobe Photoshop, Illustrator, or InDesign can access Brandfolder assets directly from a panel within their workspace. They search using keywords or metadata, preview files, and place assets instantly into their projects.

This removes the need to download files or manage local copies. Designers maintain focus on their work while using approved materials.

Microsoft 365 Workflow

Marketing and business teams often create presentations, proposals, and reports using Microsoft tools. CI HUB allows them to insert Brandfolder assets directly into PowerPoint, Word, and other applications.

Assets come from the source system, which ensures consistency and reduces version confusion.

Google Workspace and Collaboration Tools

Content teams working in shared documents or collaboration platforms can also access Brandfolder assets through CI HUB. This improves coordination across distributed teams and ensures everyone uses the same approved materials.

Step-by-Step: How to Connect Brandfolder with CI HUB

Connecting Brandfolder with CI HUB is straightforward. The process focuses on establishing secure access while maintaining existing governance.

• First, organizations prepare the required access. Administrators confirm Brandfolder credentials, user permissions, and supported applications. This ensures the integration connects securely to the asset library.

• Next, the team creates a CI HUB account and accesses the administration dashboard. From there, Brandfolder is added as a connected system by entering instance details and authentication information.

• After the connection is established, the CI HUB extension is installed in supported applications such as Adobe Creative Cloud or Microsoft tools. The panel becomes available within the application interface.

• Permissions are then mapped to match Brandfolder access rules. Users only see assets they are authorized to use, which maintains governance and security.

Finally, teams test the integration by searching for assets and placing them within documents or designs. Once verified, users receive onboarding guidance and begin working with the system in daily workflows.

What Changes After Integration

When Brandfolder becomes accessible inside daily tools, teams notice immediate improvements in how they work.

Asset searches become faster because users no longer switch between systems. Creative work continues without interruption, which improves productivity and focus. Teams use approved assets more consistently because access requires less effort.

Rework decreases because version confusion disappears. Brand consistency improves across campaigns and communications. Over time, adoption increases because the system supports existing workflows instead of disrupting them.

Benefits for Creatives and Stakeholders

The DAM integration delivers value across different roles within an organization. Each group benefits from faster access and improved consistency.

• For Designers: Designers spend more time creating and less time searching for files. Asset placement becomes immediate, and creative flow remains uninterrupted.

• For Marketing Teams: Marketing teams build presentations and campaigns using approved assets without manual downloads. This improves accuracy and reduces delays.
  

• For Brand Managers: Brand managers gain stronger control because teams consistently use approved materials. Governance remains intact while adoption improves.

• For Operations Teams: Operations teams see better workflow efficiency and fewer support requests related to asset access. The organization benefits from higher system utilization.
  
  

Governance and Security During Migration

Organizations often worry that easier access might reduce control. In practice, CI HUB maintains Brandfolder’s governance model while improving accessibility.

Permission structures remain unchanged. Users only see brand assets they are authorized to access. Version updates in Brandfolder appear automatically in connected tools. Audit and compliance requirements remain supported.

This balance allows organizations to improve productivity without compromising security.

Best Practices for a Smooth Brandfolder Migration with CI HUB

Successful adoption requires planning beyond technical setup. Organizations should structure Brandfolder assets in a way that matches team workflows. Clear organization improves search accuracy and user experience.

Training also plays an important role. Teams should understand how to access assets, preview metadata, and use the integration effectively. Monitoring usage and gathering feedback helps identify opportunities for improvement.

When migration and integration align with daily workflows, adoption becomes sustainable.

Conclusion

Migrating to Brandfolder provides strong asset governance, but adoption determines long-term success. When asset access disrupts workflows, teams resist change and rely on workarounds.

CI HUB solves this challenge by bringing Brandfolder directly into the tools where work happens. Teams gain faster access to approved assets while organizations maintain control over governance and compliance.

By connecting asset management with daily workflows, organizations move beyond migration toward real productivity gains and consistent brand execution.