The Challenge
wedi GmbH, a leading manufacturer of innovative system solutions for bathrooms, manages a complex portfolio of more than 700 standard products across global markets.
As demand for marketing and communication materials increased, the firm faced growing pressure to deliver content at scale while maintaining strict standards for brand consistency and product accuracy.
To overcome these hurdles, wedi needed to create a seamless connection between its digital assets and its creative workflows.
The Pain Points Before CI HUB
Disconnected systems and manual management
Assets and product data were managed using Excel and local file storage, making it difficult to ensure accuracy across the brand.
Slow, manual production processes
Assigning product images and information to documents had to be done by hand, which slowed catalog creation and increased the room for error.
Version control and growing complexity
With operations spanning seven countries, ensuring the use of the latest approved assets was a constant challenge as the volume of data overwhelmed existing workflows.
The Game-Changing Solution
To modernize its asset management, wedi implemented a digital ecosystem centering on Sharedien DAM and CI HUB Connector Professional. This integration allows wedi’s creative teams to access approved assets directly within Adobe InDesign, Photoshop, and Illustrator without ever needing to download files or manually update content.
By 2025, the company transformed its fragmented production into a fully connected workflow that supports 70 users and delivers over 12,000 assets to team members globally.
This solution has dramatically accelerated media production, enabling projects to move from concept to delivery with ease while ensuring every piece of content remains on-brand and up-to-date.