The Challenge
Elior North America, a leading food service company, manages content creation for 13 individual brands across diverse sectors, including healthcare and education.
The firm faced significant challenges managing creative workflows across multiple locations and channels. To establish order, they needed a central platform to host their digital assets and a way to connect that platform directly to their Adobe Creative Cloud applications.
The Pain Points Before CI HUB
Version control issues
Assets were scattered across disparate systems, email chains, and local drives, leading to the risk of the accidental use of outdated or unapproved materials in public content.
Inefficient, fragmented workflows
Creative teams wasted valuable time "window-hopping" and manually searching for files instead of focusing on content creation.
The Game-Changing Solution
To solve these issues, Elior North America implemented Asset Bank as their central DAM platform and integrated the CI HUB Connector Professional. This integration established a crucial link that allows designers to access assets directly within Adobe InDesign, Photoshop, and Illustrator.
By eliminating the need for manual downloads, the solution has significantly optimized the work process and increased efficiency. This streamlined workflow has resulted in faster turnaround times for proposals and revisions while ensuring greater brand consistency across all regions.
Together, these tools have moved the company from a "scattered, reactive" way of working to a more collaborative, structured environment.