CI HUB Returned to Amsterdam for Bynder Connect 2025

CI HUB at Bynder Connect

CI HUB Chief Revenue Officer Phil Arnold and Partner Manager Lara Guerard were at our booth to discuss our latest products and integrations.  

This year, Bynder focused on expanding its use cases to help brands work smarter. These include brand management for consistent representation, campaign execution with contextualized assets, go-to-market growth through persona-based hubs and playbooks, and training and enablement with resources like how-to guides and coaching.

It's clear that Bynder’s focus is now on strategic DAM deployment as a system of record that integrates with marketing automation, PIM, omnichannel, and content creation tools. In addition, their expanded AI toolset is impressive, now supporting faster content discovery, reuse, and creation. 

We held a walking tour through the streets of Amsterdam!

We all travel a lot, but most of the time we don't get the opportunity to enjoy the beauty of the city and its secrets. So this year, on the evening before the event, we hosted a walking tour around Amsterdam!