
May 08, 2025
CI HUB Joined Sitecore at GITEX Europe 2025!
CI HUB was on the scene at the inaugural GITEX Europe in Berlin, Germany’s largest tech, startup, and digital investment show! Taking place on 21–23 May at Messe Berlin, this huge event attracted over 40,000+ visitors and 2,000 exhibitors from across the globe.
As part of the Sitecore booth, CI HUB joined forces with partners UNIC, Softserve, and Microsoft to showcase the power of our smart integrations within a connected ecosystem.
What is GITEX Europe?
The newly created GITEX Europe builds on the global success of its flagship event in Dubai—now in its 45th year. The Dubai edition draws over 200,000 attendees, 6,500+ exhibitors, and C-level decision-makers from 180+ countries.
This new European event focused on innovation across AI, cybersecurity, sustainability, quantum computing, and the future of business tech. It was a must-attend for anyone driving transformation at scale. You can get a taste of the action at the event in their 2025 wrap-up videos!
CI HUB at GITEX Europe
CI HUB CEO Andreas Michalski, CRO Phil Arnold and CXO Gerd Glaser were on the scene with our partners at Sitecore at their branded booth, where they showcased how CI HUB enables smooth processes between Sitecore, Microsoft, and your everyday marketing and creative workflows. Andreas also gave 'Tech Talk 'on day 2, on how CI HUB is the solution to unlock corporate knowledge effortlessly.
This was a promising first event in Berlin for the famous GITEX brand, and we enjoyed connecting with new customers and prospects—while showing how CI HUB is reshaping connected content workflows.
CI HUB at GITEX Europe 2025

Article by
Phil Arnold
CRO, Chief Revenue OfficerPhil has worked within the DAM, PIM and wider Marketing Technology industry for over 25 years. Working with multiple system vendors and as an independent consultant, he has worked on many system implementation projects and RFx submissions across multiple industries including financial services, magazine, book and corporate publishing, retail, energy, FMCG, transport, manufacturing, travel and tourism, membership organisations and others. At CI HUB, Phil is responsible for the continued success of our DAM and PIM vendor partners.