July 20, 2026
Introducing the CI HUB ChatGPT App: Your AI Companion for Everyday Work!
For companies around the world, ChatGPT is already part of the daily workflow. But what if you could bring this power directly into your DAM or cloud?
That's why we are excited to announce the launch of the CI HUB ChatGPT App!
This new app allows you to automate dozens of tedious tasks you normally do in your DAM, from finding files and organizing assets to analyzing documents and distributing them to your team, all without leaving ChatGPT!
What's more, you can now see thumbnails and previews of your files, so it’s always clear what you’re working with. No more lost hours digging through folders. With the CI HUB ChatGPT App, every team member has an AI companion to simplify their work.
Let’s take a closer look at what it can do.
Find, Review, and Organize Assets
When you’re busy with a task, just gathering your resources can be half of the battle. Now you can now simply ask ChatGPT to search your DAM for you and put everything in order!
Here are some ideas of what you can do:
- Search for images, documents, videos, presentations, and folders
- Browse through your DAM folder structures
- Preview previous versions of assets
- Inspect asset metadata and file names
- Compare assets and identify differences
- Download the assets and start working with them
But how would this work in practice? Here's a working example from a normal marketing team.
Use Case: A Marketing Manager Preparing a Product Launch Campaign
Sarah is preparing a new product launch presentation and needs to quickly find the latest approved visuals, compare versions, and share files with her team.
Rather than digging through the DAM, she asks ChatGPT:
- “Can you find our latest approved hero images we uploaded?”
- “Now compare the newest logo versions and tell me what changed.”
- “Show me only landscape images suitable for this presentation.”
- “Download the images for the final presentation.”
Before, Sarah would need to log into her DAM to manually searching through folders. Now she can retrieve, review, compare, and distribute assets directly inside her existing workflow in ChatGPT.
Rename, Move, and Manage Content
When it comes to putting your files in order, much of your manual workflow can be automated with simple conversational instructions.
Using the CI HUB ChatGPT App, you can now:
- Rename assets individually or in bulk
- Create, rename, and delete folders
- Move assets between folders
- Organize campaign structures
- Delete outdated or duplicate assets
- Perform bulk organizational actions
Here’s how these actions can help streamline a rebrand.
Use Case: A Content Operations Team Cleaning Up Campaign Assets
James from the content operations team is tasked with organizing a large campaign library after a rebrand. It’s a mess in there, and normally he would wonder where to even start... Instead, he prompts ChatGPT:
- “First, rename all selected assets with the new campaign naming convention.”
- “Now add sequential numbering to each from 001 to 050.”
- “If there are any old version of images, move them into the archive folder.”
- “Create new folders for EMEA, North America, and APAC campaigns.”
- “Delete duplicate assets from the old product launch.”
This way, James is able to save hundreds of clicks, turning a project that could have taken him days into a manageable task, completed in only a few hours.
Upload and Distribute Assets
Getting assets into your DAM should be just as easy as finding them.
Whether you've received new content from an agency, downloaded approved images from a supplier, or need to quickly share assets with colleagues, the CI HUB ChatGPT App can help you handle the entire process.
Using ChatGPT, you can:
- Upload assets from URLs
- Add files to specific DAM folders
- Retrieve temporary download links
- Organize uploaded content automatically
Here’s how that plays out in a busy marketing team.
Use Case: A Social Media Manager Uploading New Creative Assets
Emma has received a set of approved campaign visuals from an agency and needs to upload and distribute them quickly. Normally, she'd need to download the files, upload them to the DAM, organize them into folders, and then send links to the relevant teams.
Instead, she simply asks ChatGPT:
- “Upload these image URLs into the Summer Campaign folder.”
- “Organize the uploaded assets into separate folders for Instagram, LinkedIn, and Facebook.”
- “Create download links for the approved social media graphics.”
- “Create a folder with the latest presentation assets for the sales team.”
Within minutes, Emma has uploaded, organized and distributed the new content, allowing her to get back to her creative work.
Analyze Documents and Brand Content with AI
Inside your DAM is a wealth of information, but when you’re facing content overload, important documents can be overlooked or unread.
Now you can ask AI to help make sense of that content, turning lengthy documents into useful insights in seconds.
In a few short prompts, you can:
- Convert documents into AI-readable text
- Summarize presentations and documents
- Analyze text-based files
- Retrieve brand guidelines and brand assets
- Access approved logos, colors, and visual systems
Here’s what that looks like in practice for a busy manager.
Use Case: A Brand Manager Reviewing Guidelines and Campaign Materials
Daniel is reviewing a new campaign before it goes live. He needs to make sure everything is aligned with the brand guidelines and that the creative team is using the latest approved assets.
Rather than manually reading dozens of pages and cross-checking files, he asks ChatGPT:
- “Summarize this brand presentation.”
- “Extract the key messaging points from this document.”
- “Come up with some headlines – give me 10 ideas”
- “Show me our approved brand colors and logos.”
- “Compare these campaign visuals against our current brand assets.”
- “Analyze this presentation and identify outdated branding.”
Instead of manually reviewing long documents and asset libraries, Daniel makes quick use of AI to quickly analyze, summarize, and validate brand content.
Get Started Today
With the CI HUB ChatGPT App, we’re extending the CI HUB philosophy directly into AI environments.
Just like connecting your DAM to your favorite tools – from the Adobe Creative Cloud to Microsoft 365, Canva, Figma and dozens more – every asset you need is now at your fingertips in ChatGPT.
Article by
Michael Wilkinson
Marketing & Communications Consultant of CI HUB