AI in DAM: Real World Use Cases That Deliver Today!

🗓️ Wednesday, June 24th, 2026 ⏰ 12:00 BST 📍HMS Belfast, London

Time	Agenda	Description
10:00-12:00	Pre-registration and time to explore HMS Belfast Museum
11:00-12:00	Free Guided Tour Spaces are limited, so please reserve a space in advance by emailing kso@ci-hub.com
12:00-13:00	Registration and buffet lunch
13:15-13.30	Welcome and Introduction Andreas Michalski, CEO at CI HUB
13:30-14:00	2026 State of AI in DAM & Content Operations Kristina Huddart, CEO at Huddart Consulting	Drawing on findings from the 2026 State of AI in DAM & Content Operations research, Kristina Huddart will explore how organisations across industries are using AI in DAM and content operations today.
14:00-14:25	EF Education First: why agentic DAM starts with API-first Vitor Martins, Account Executive at Scaleflex Jens Köhler, Business Process Re-engineering Consultant at EF Education First	Agentic is widely discussed. But acting on assets at scale depends on an API-first foundation, not features layered on top. That foundation is Scaleflex differentiator. EF Education First is a clear example: across 50 countries, their media library can find images by what they show, gen-AI edit them and manage usage rights in the background, ensuring every asset remains compliant over time. It’s this foundation that unlocks what comes next.
14:25-14:50	From Experiment to Engine: Canva AI 2.0 + CI HUB Inside a Bank Daragh McGrath, CEO at Xanadu	AI inside Canva is the headline everyone wants. But for a regulated enterprise, AI that generates whatever it likes is a brand and compliance problem, not a solution. This session shows the other path. Using a fictional retail bank, Daragh McGrath walks through Canva AI 2.0, doing real creative work: localised campaigns, compliant assets, and content at speed. CI HUB sits at the core, feeding it only approved, on-brand assets straight from the DAM, then saving the finished work back. The result is AI that ships brand-safe content today, not someday.
14:50-15:15	Before the AI Works: A Siemens Reality Check on Data, Integration, and What Nobody Puts in the Brochure Sofia Simões, IT Team Leader at Siemens Simon Putzer, CEO GTM at Sharedien	Everyone's talking about AI in DAM. Siemens is actually doing it at global scale, across a complex landscape of systems, markets, and user groups. In this honest stage conversation, Sofia Simões (IT Lead, Siemens) and Simon Putzer (CEO, Sharedien) go beyond the success story. They talk about what the starting point really looked like, why data quality is the challenging foundational work that decides everything, what AI is actually delivering today, and what could happen when data quality is underestimated. This is a practical session for practitioners. Expect real answers, not polished slides.
15:15-15:45	30-minute Coffee Break
15:45-16:10	The AI Co-Admin: Using AI Inside, Outside, and Alongside Your DAM Jake Athey, VP Sales and Go-To-Market at Acquia	In this session, Jake Athey draws on real-world use cases to walk through three ways AI creates value for content operations professionals today: the capabilities already embedded inside your DAM; the jobs you can get done outside your DAM using the CRIT framework to direct any LLM on governance audits, metadata design, and ROI storytelling; and the emerging integration layer working alongside your DAM with the MCP Server that bridges your asset data to AI-powered workflows, and what the arrival of AI Agents means for the role in the near term.
16:10-16:35	Embedded Content Governance: The counterintuitive unlock to enterprise AI adoption and enabling everyone to be a content creator for you. Jamie Punishill, CPO at Lytho	Generative AI can only ever be as good -- and as safe -- as the content used to train it, tune it, and guide it. The key to harnessing the power of AI is being able to control it, everywhere, at all times, but unobtrusively to its users. Learn how an AI powered content supply chain, AI governance layer, and AI content guardians provide the controls that unlock freedom for all your employees, distributors and partners to embrace, unleash, and succeed with generative AI.
16:35-17:00	How grounded AI delivers the better outcomes Fabian Frei, CPO at CI HUB	In this session, Fabian will highlight different ways to get the most out of your DAM and your AI by connecting them with CI HUB AI Connector to give AI grounding and context.
17:00-17:45	Panel Discussion Moderator: Kristina Huddart, CEO Panelists: Emil Novakov, Co-Founder & CEO at Scaleflex Daragh McGrath, CEO at Xanadu Tobias Moser, CEO Product & Technology at Sharedien Frankie Buckle, Senior Customer Success Manager at Acquia Jamie Punishill, CPO at Lytho Andreas Michalski, CEO at CI HUB
18:00 – 19:30	Evening Reception on the deck
19:30	Seated Dinner

Speakers and Partners

Andreas Michalski

CEO and Founder, CI HUB

A serial entrepreneur and marketing automations pioneer, Andreas created CI HUB in 2018 to build an all-in-one content integration solution, connecting your favorite tools and assets for a seamless creative experience.

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Kristina Huddart

DAM Specialist & Consultant

Kristina is an independent content operations consultant with over 14 years of experience helping global organisations design and optimise their content ecosystems.

She is the author of the annual State of AI in DAM & Content Operations research, a regular speaker and educator, and she helps teams navigate AI and build content operations that scale.

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Vitor Martins

Senior Account Executive, Scaleflex

With an academic background in Communication and PR, Vitor has been in international B2B sales for 10+ years. Based in London, Vitor helps brands and IT teams take back control of folder chaos and scattered tools, turning their visuals into fast, high-converting online experiences.

He works closely with UK clients like Trinny London, Knight Frank, Roxor, Bluemoon and the universities of Birmingham and Glasgow.

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Jens Köhler

Business Process Re-engineering Consultant, EF Education First

An ambitious, goal-oriented professional with a strong international mindset and a passion for problem solving. Jens has a proven track record delivering high-impact consulting projects across business functions around the world. At EF Education First, he and his team of data engineers successfully led nine digital transformation projects across six branches for the C-Suite. Jens also founded Monogon.

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Emil Novakov

Co-founder & CEO, Scaleflex

A graduate of Institut Mines-Télécom and Georgia Tech, Emil learned product and solutions engineering at AirWatch before founding three companies, including Mobinergy, acquired by Unisys in 2021.

He launched Cloudimage in Europe in 2017 to make images load faster on the web, then built Scaleflex in 2020 to combine DAM with dynamic media optimisation in one Visual Experience Platform. His focus is making Scaleflex the top AI-ready DAM, co-building features hand in hand with major clients like Education First and Ami Paris.

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Daragh McGrath

CEO & Founder, Xanadu

Daragh is the Founder and Chief Executive Officer of Xanadu, a Canva Enterprise partner specialising in enterprise transformation and AI enablement.

He built Xanadu from the ground up to solve the adoption, AI fluency, and integration challenges that stop enterprises from getting real value out of Canva. Under his leadership, Xanadu has become the go-to partner for organisations serious about making Canva work at scale.

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Simon Putzer

CEO GTM, Sharedien

Simon leads Sharedien’s go-to-market strategy and growth initiatives. With over 25 years of experience in the SaaS, Martech, and technology industries, he has deep expertise and a strong track record of driving growth and executing strategies in dynamic markets.

Before Sharedien, he served as Sitecore’s Area Vice President for Central and Eastern Europe and held executive leadership positions at Exact Target, Salesforce, and other successful tech companies.

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Tobias Moser

CEO Product & Technology, Sharedien

Tobias is responsible for further expanding the platform's professional and technological edge and strengthening its innovative power.

He has more than 20 years of experience in the IT industry and has in-depth expertise in the field of content management. He founded and developedpioneering CMS systems early on in his career.

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Sofia Simões

IT Team Lead, Siemens

Sofia Simões is an innovator and Team Lead in Product Content Lifecycle Management at Siemens, where she spearheads the delivery of cutting-edge digital solutions.

Her expertise lies in enabling seamless generation, meticulous management, and strategic provisioning of product data throughout the entire chain.

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Jake Athey

VP of Sales & GTM, Acquia

Jake leads Acquia’s go-to-market motion for its DAM and PIM solutions. Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences.

He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

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Frankie Buckle

Senior Customer Success Manager, Acquia

With over 15 years of experience working with Digital Asset Management, Frankie possesses a comprehensive understanding of the DAM ecosystem and surrounding technologies.

With previous experience as a multimedia designer, photographer and marketing manager, Frankie brings a unique insight into the entire content lifecycle. She is passionate about how DAM can streamline organizational practices and create significant efficiencies.

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Fabian Frei

Chief Product Officer, CI HUB

Fabian leads product strategy and development at CI HUB, ensuring we continue to build solutions our users love.

He is dedicated to uncovering user needs, he drives the innovation that turns business challenges into market opportunities.

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Jaime Punishill

Chief Product Officer, Lytho

Jaime owns company strategy, product vision and roadmap, and both category and product evangelism at Lytho.

He has scaled technology companies at every growth stage and modernized complex, global enterprises through sharper strategy, digital innovation, and customer-centric growth.

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Jean-François Lecas

Chief Experience Officer & Managing Director, North America, Scaleflex

Based in London, over twenty years in IT with one focus: delivering seamless digital experiences across products, services and channels. As Chief Experience Officer, Jean-François oversees delivery for Scaleflex's largest clients, including E.Leclerc, Costa Coffee and Aviv Group, and leads the company's North America expansion.

Before Scaleflex he ran services and support at CDNetworks. He pairs that operational depth with certifications in ITIL, PRINCE2 and PROSCI, plus hands-on expertise in web performance, image optimisation, DAM and a large portfolio of world-class SaaS.

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