AI in DAM: Real World Use Cases That Deliver Today!

🗓️ Wednesday, June 24th, 2026 ⏰ 12:00 BST 📍HMS Belfast, London

Agenda	Time	Company	Presentation title	Presentation speaker	Panel discussion speaker	Job Title
HMS Belfast Museum	10:00	Time to explore the museum before joining us for lunch
Registration + buffet lunch	12:00	Registration and buffet lunch
Welcome	13:15	CI HUB	Welcome	Andreas Michalski		CEO
AI in DAM Report	13:30	Huddart Consulting	2026 State of AI in DAM & Content Operations	Kristina Huddart	Kristina Huddart	CEO
Presentation	14:00	Scaleflex		Vitor Martins	Emil Novakov	Emil: Co-Founder & CEO Vitor: Account Executive
Presentation	14:25	Xanadu		Daragh McGrath	Daragh McGrath	CEO
Presentation	14:50	Sharedien	Sharedien and Siemens	Simon Putzer and customer	Tobias Moser	Simon Putzer: CEO GTM Tobias Moser: CEO Product & Technology
Coffee Break	15:15	30-minute Coffee Break
Presentation	15:45	Acquia	The AI Co-Admin: Using AI Inside, Outside, and Alongside Your DAM	Jake Athey	Frankie Buckle	Jake: VP Sales and Go-To-Market Frankie: Senior Customer Success Manager
Presentation	16:10	Lytho		Jamie Punishill	Jamie Punishill	Chief Product Officer
Presentation	16:35	CI HUB		Fabian Frei	Andreas Michalski
Panel Discussion	17:00 to 17:45	Panel Discussion
Drinks reception	Till 19:30	Drinks reception on the deck
Dinner	19:30	Seated Dinner

Speakers and Partners

Andreas Michalski

CEO and Founder, CI HUB

A serial entrepreneur and marketing automations pioneer, Andreas created CI HUB in 2018 to build an all-in-one content integration solution, connecting your favorite tools and assets for a seamless creative experience.

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Fabian Frei

Chief Product Officer, CI HUB

Fabian leads product strategy and development at CI HUB, ensuring we continue to build solutions our users love.

He is dedicated to uncovering user needs, he drives the innovation that turns business challenges into market opportunities.

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Kristina Huddart

DAM Specialist & Consultant

Kristina is an independent content operations consultant with over 14 years of experience helping global organisations design and optimise their content ecosystems.

She is the author of the annual State of AI in DAM & Content Operations research, a regular speaker and educator, and she helps teams navigate AI and build content operations that scale.

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Simon Putzer

CEO GTM, Sharedien

Simon leads Sharedien’s go-to-market strategy and growth initiatives. With over 25 years of experience in the SaaS, Martech, and technology industries, he has deep expertise and a strong track record of driving growth and executing strategies in dynamic markets.

Before Sharedien, he served as Sitecore’s Area Vice President for Central and Eastern Europe and held executive leadership positions at Exact Target, Salesforce, and other successful tech companies.

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Tobias Moser

CEO Product & Technology

Tobias is responsible for furtherexpanding the platform's professional and technological edge and strengthening itsinnovative power.

He has more than 20 years of experience in the IT industryand has in-depth expertise in the field of content management. He founded and developedpioneering CMS systems early on in his career.

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Jake Athey

VP of Sales & GTM, Acquia

Jake leads Acquia’s go-to-market motion for its DAM and PIM solutions. Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences.

He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

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Frankie Buckle

Senior Customer Success Manager, Acquia

With over 15 years of experience working with Digital Asset Management, Frankie possesses a comprehensive understanding of the DAM ecosystem and surrounding technologies.

With previous experience as a multimedia designer, photographer and marketing manager, Frankie brings a unique insight into the entire content lifecycle. She is passionate about how DAM can streamline organizational practices and create significant efficiencies.

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Daragh McGrath

CEO & Founder, Xanadu

Daragh is the Founder and Chief Executive Officer of Xanadu, a Canva Enterprise partner specialising in enterprise transformation and AI enablement.

He built Xanadu from the ground up to solve the adoption, AI fluency, and integration challenges that stop enterprises from getting real value out of Canva. Under his leadership, Xanadu has become the go-to partner for organisations serious about making Canva work at scale.

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Jaime Punishill

Chief Product Officer, Lytho

Jaime owns company strategy, product vision and roadmap, and both category and product evangelism at Lytho.

builds and scales the product and marketing engines that carry companies through technology-driven transformation.

He has scaled technology companies at every growth stage and modernized complex, global enterprises through sharper strategy, digital innovation, and customer-centric growth.

Across financial services, SaaS, localization, martech, and enterprise technology, his teams have driven measurable impact and accelerated revenue.

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Jean-François Lecas

Chief Experience Officer & Managing Director, North America, Scaleflex

Based in London, over twenty years in IT with one focus: delivering seamless digital experiences across products, services and channels. As Chief Experience Officer, Jean-François oversees delivery for Scaleflex's largest clients, including E.Leclerc, Costa Coffee and Aviv Group, and leads the company's North America expansion.

Before Scaleflex he ran services and support at CDNetworks. He pairs that operational depth with certifications in ITIL, PRINCE2 and PROSCI, plus hands-on expertise in web performance, image optimisation, DAM and a large portfolio of world-class SaaS.

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Emil Novakov

Co-founder & CEO, Scaleflex

A graduate of Institut Mines-Télécom and Georgia Tech, Emil learned product and solutions engineering at AirWatch before founding three companies, including Mobinergy, acquired by Unisys in 2021.

He launched Cloudimage in Europe in 2017 to make images load faster on the web, then built Scaleflex in 2020 to combine DAM with dynamic media optimisation in one Visual Experience Platform. His focus is making Scaleflex the top AI-ready DAM, co-building features hand in hand with major clients like Education First and Ami Paris.

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Vitor Martins

Senior Account Executive, Scaleflex

With an academic background in Communication and PR, Vitor has been in international B2B sales for 10+ years. Based in London, Vitor helps brands and IT teams take back control of folder chaos and scattered tools, turning their visuals into fast, high-converting online experiences.

He works closely with UK clients like Trinny London, Knight Frank, Roxor, Bluemoon and the universities of Birmingham and Glasgow.

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