
April 02, 2025
Unlocking DAM Performance – How ReisenAktuell reached complete ROI in a few months
Our latest Webinar happened on Thursday, May 15, 2025, in partnership with Scaleflex!
In our exclusive session we went beyond the basics of DAM performance to uncover how efficiency, scalability, and real business impact define a successful DAM strategy.
This webinar was hosted by Vitor Martins, UK & DACH Lead at Scaleflex, and Phil Arnold, Chief Revenue Officer at CI HUB, who took us through the complete DAM transformation of ReisenAktuell, a leading German travel agency.
Plus, hear firsthand reflections from Thorsten Stroke, their Central IT Product Lead on what really happens during a DAM implementation.
What Was Discussed
DAM success isn’t just about speed—it’s about ROI, seamless workflows, and real-world impact. In this session, we’ll break down:
🔹 The Trigger – Why ReisenAktuell realized they needed a DAM.
🔹 The Challenge – What led to choosing Scaleflex and CI HUB as key solutions.
🔹 Expectations vs. Reality – How initial plans compared to the final implementation.
🔹 Lessons Learned – The challenges faced and the strategies that ensured success.
🔹 Real ROI Impact – The measurable link between DAM performance and business growth.
This is more than just a technical deep dive—it’s a real-world case study on how to optimize your DAM stack and prove its value to stakeholders.
We would like to thank everybody who joined. In case you have missed it, you can watch the full recording below.
Why Watch the recording?
- If you’re looking for solid arguments to pitch a DAM investment to decision-makers.
- If you’re in the middle of a DAM implementation and want to learn from an actual case study.
- If you want expert insights on DAM performance and best practices.
Watch the recording here

Article by
Phil Arnold
CRO, Chief Revenue OfficerPhil has worked within the DAM, PIM and wider Marketing Technology industry for over 25 years. Working with multiple system vendors and as an independent consultant, he has worked on many system implementation projects and RFx submissions across multiple industries including financial services, magazine, book and corporate publishing, retail, energy, FMCG, transport, manufacturing, travel and tourism, membership organisations and others. At CI HUB, Phil is responsible for the continued success of our DAM and PIM vendor partners.