August 26, 2025
When managing a project, teams need quick access to files stored in multiple productivity and design tools. Even the best digital asset management (DAM) system can become ineffective if it’s not accessible where teams do their work. Too often, users still waste time switching between systems just to find the right, approved file.
Now imagine if every template, document, and media file appeared instantly within your team’s most used apps. With DAM connectors, teams gain a living library inside their daily workspace, allowing them to focus on creating rather than searching.
How Do DAM Connectors Bring Your Library into the Apps You Use?
A digital asset connector is an in-app extension that links a DAM system to host applications and makes your library of files feel native. Once authorized, it opens an add-on inside the host app showing search results, previews, metadata, and asset actions, so you can work without switching context.
For example, teams can drag approved product images from Bynder into Figma, insert branded slides from Brandfolder into PowerPoint, or sync folders from Dropbox via CI HUB Drive. By presenting correct renditions, handling permissions, and preserving version history, the connector keeps work flowing and assets trustworthy.
Let’s take the example of Bynder as a popular DAM, and see how the experience of using the CI HUB Connector revolutionizes the workflow by bringing the Bynder library directly into everyday apps like Microsoft Office, Google Workspace, Adobe CC platforms, and more.
How Does the Bynder Connector Work Inside Your Everyday Tools
The CI HUB Adapter for Bynder integrates Bynder’s digital asset management system directly into the apps teams use every day. Whether working in Adobe CC, Microsoft Office, Figma, Sketch, or Google Workspace, users access approved assets within their familiar environment. The in-app DAM integration brings efficiency and brand compliance to every workflow. Here’s how it works in practice.
Bynder Adobe Integration for Creative Cloud
- Opens as a side panel in Photoshop, Illustrator, InDesign, and Premiere Pro for direct access to Bynder assets.
- Designers can search, preview, and drag assets into layouts without leaving their workspace.
- Rendition control ensures the right file type is placed instantly, reducing rework.
- Metadata and version history help creatives stay aligned with the latest approved content.
Bynder Microsoft Office Integration
- Adds a Bynder option within Word, Excel, PowerPoint, and Outlook for easy insertion of assets.
- Users can drop in logos, templates, and campaign visuals while working on presentations or reports.
- Edited documents can be saved back into Bynder to maintain a central source system.
- Rendition selection supports both lightweight formats and high-resolution outputs.
In-App Asset Management with Google Workspace
- Bynder assets are available directly in Docs, Slides, and Sheets through an integrated panel.
- Teams can insert graphics, product images, or brand templates without opening a new browser.
- Metadata fields such as campaign names or product tags are automatically linked for clarity.
- Real-time access ensures presentations and shared documents remain brand-compliant.
Asset Access in Figma and Sketch
- Brand libraries from Bynder appear directly in Figma and Sketch, keeping design workflows centralized.
- UI designers use approved icons, components, and images without manual import.
- Design systems stay consistent as every update in Bynder is reflected in the tools.
- Creative productivity improves by removing the need for downloads or duplicate files.
Access Bynder Files from Your Desktop
- Presents Bynder as a virtual drive within CI HUB Drive.
- Users can browse, preview, and open files as if they were stored locally.
- Drag-and-drop functionality and automatic sync keep workflows uninterrupted.
- Metadata and version control remain intact when changes are saved back to Bynder.
How Does the DAM Connector Improve Productivity?
The CI HUB connector streamlines creative workflows by giving instant in-app asset access, smarter search, and consistent brand use across platforms.
Bynder’s Smart Search Speeds Up Discovery
With AI-powered natural language and image-based search, teams can find assets by simply searching or uploading a visual reference. This enhances creative productivity and reduces time spent locating files.
Rich Metadata and Preview Access
Key metadata, such as type, dimension, modified date, version, and color space is visible right inside the connector. Thumbnail previews and deep links to the original admin view help confirm the correct file is in use.
Reduced App Switching Cuts Friction
Brand content is available inside creative and office apps. Whether in PowerPoint, Photoshop, Figma, or Word, users can insert Bynder assets without leaving their workspace. This keeps the momentum and reduces constant tab switching.
Desktop Integration for Flexibility
CI HUB Drive mounts Bynder as a virtual drive in the operating system. Desktop users work with files as if they are local, while metadata and permissions sync back to the DAM.
Brand Compliance and Unified Control
Every integration, from Office to Google Workspace to desktop, enforces the use of approved digital assets. Teams work faster because they always pull from a single source system without risking outdated or off-brand materials.
Case Study: How PureRED Improved Workflow Efficiency with CI HUB
PureRED, a U.S.-based marketing and advertising agency, frequently experienced delays and risked using outdated graphics. Teams manually downloaded assets from DAMs like Bynder and Picturepark, inserted them into Word or PowerPoint, and struggled with updates during lengthy catalog projects. After adopting CI HUB’s real-time, bi-directional integration, creators accessed approved assets directly within their tools. This eliminated platform switching, streamlined workflows, improved collaboration, and ensured consistency. As PureRED’s vice president of technology put it, CI HUB was “a game changer in the field of connectivity tools.”
Read the full PureRED success story!
The Bottom Line
Seamless multi-tool asset access turns digital libraries into operational systems that reduce friction across creative and marketing workflows. When team members find and use the right files inside the tools they already work in, decision cycles shorten, quality control improves, and campaign delivery becomes more predictable. That practical shift drives measurable gains in speed, consistency, and team capacity.
