Highlights from Adobe Summit EMEA 2023

The world of digital creativity is evolving at a breath-taking pace, and nowhere is this more evident than at the Adobe Summit EMEA.

Highlights from Adobe Summit EMEA 2023 – “Creativity is the New Productivity”

Big update:

During the presentation by Eliott Sedegah a slide came up on the stage that we at CI HUB are really excited about. 

CI HUB AEM ecosystem connector-1

Here you can see that there are three ways to connnect DAM across the enterprise and the CI HUB Connector is one of the three ways. As we have just recently announced our Connector for AEM it was great to get featured at the Adobe Summit Event.


The world of digital creativity is evolving at a breath-taking pace, and nowhere is this more evident than at the Adobe Summit EMEA. Back in London as an in-person event, this annual gathering of industry leaders, innovators, and creative enthusiasts offers a unique opportunity to explore the latest advancements in technology and gain insights into the future of content creation. 

CI HUB co-hosted an amazing dinner with our partners Comwrap Reply as a pre-Summit treat for partners, and a small number of customers and then Richard Bamford & Jörg Seidler were in the halls and sessions, meeting new partners and customers and to experience Summit firsthand to experience the highlights from product announcements and the exciting revelations to the amazing transformative potential of Generative AI. The repeated reassuring underlying message from Adobe being that how the magic of human imagination combined with Generative AI is set to revolutionize storytelling.

Adobe Summit EMEA never fails to impress with its exciting product announcements, unveiling cutting-edge tools designed to empower creatives and marketers alike. This year however attendees were treated not to a glimpse of the future but to new features and updates embracing Generative AI and the benefits that exist in product today.

Generative AI: Empowering Creativity on a Whole New Level

Generative AI refers to the use of artificial intelligence algorithms to generate new and unique content, ranging from images and videos to music and text. This technology enables creators to tap into a virtually endless well of inspiration, fueling their imagination and pushing the boundaries of what's possible.

Generative AI not only aids in ideation but also enhances the efficiency of content creation. Using AI-powered tools, creators can automate repetitive tasks, such as enhancing images and messaging to create content at speed and allowing more time to focus on the more artistic aspects of their work. The result is a significant increase in productivity and the ability to bring ideas to life far more quickly. These advances combined with customer insights offers the potential to personalize content to not help brands and product owners not only capture audience attention but also to capture hearts and minds.

The Explosive Growth of Content:

Over the past two years, the world has witnessed an explosion in content creation across various platforms. From social media influencers to businesses revamping their digital presence, content has become the lifeblood of communication.

From the Keynote sessions the audience was given snapshots and data predictions to a future where the amount of content being produced will be set to increase 100x. Adobe’s message was clear that not only will content creation become faster but that also with Adobe Firefly content creation could be there for the Enterprise and that with Adobe Express content creation is going to allow everyone to create, edit and share content to tell their own stories – and on brand.


For a future where the proliferation of content is set to increase then never before has there been a more urgent need for content owners and creators to invest in DAM. Although Adobe were promoting their own tools and services, content is used in all kinds of applications outside of Adobe and so the team at CI HUB were thrilled to be named on screen in one of the sessions and where connectivity to all the different content sources in the creative ecosystem was going to be key in the future.

The future of storytelling has never looked brighter

Watch the Video


Watch the Gallery with Impressions from the Networking Dinner and the Adobe Summit EMEA 2023


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Article by
Gerd Glaser

CSO, Chief Sales OfficerGerd Glaser has 25 years of experience in the marketing and communications industry. He has worked as a founder and managing director of agencies and as an external consultant for leading companies. He has extensive knowledge of digital asset management, workflow management and is an expert on Adobe products.