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We were at this year’s DAM Europe 2024 on 27 - 28 June in London – demoing our latest products and sharing the stage with the best and brightest in the industry!
Our Reflections on Henry Stewart DAM Europe 2024
As ever, we were delighted to be at another Henry Stewart event in London to discuss the next steps in the evolution of DAM systems and the vital role they play in the marketing technology tech stack.
We were represented by CI HUB Founder and CEO Andreas Michalski, Gerd Glaser, and Temor Aziz at a dedicated booth, where our giveaway luggage tags were one of the hits of the event: all of them were snapped up in only a few hours!
Key themes, pain points and sneak peaks
We met representatives from multiple different industries, including education, aviation, banking and more. It was interesting to note that companies in these different areas share many of the same pain points when it comes to establishing and maintaining a DAM system. These included user adoption and training, scalability, security and compliance, all while delivering a satisfactory ROI and working within their budgets.
We were therefore well placed to speak to many of these pain points, holding dozens of product demos for attendees who were thrilled to see how the CI HUB Connector product family would improve these processes.
In particular, our upcoming CI HUB Drive received rave reviews from partners who received a sneak peak of it in action. It’s clear from their feedback that Drive will act as the missing piece between DAMs and business units outside of marketing.
Connecting the Dots with Integrations
On Friday 28th, Andreas joined a panel discussion with representatives from Optimizely and Nestle to discuss the role of integrations within the DAM ecosystem, covering the vital role they play in automating many digital asset processes, while creating efficiencies in everyday workflows.
It will be no surprise to know that the ever-growing role of AI was a major topic of discussion, and Andreas elaborated on this with numerous real-life examples of companies using CI HUB connectors, while also highlighting the upcoming features of our soon-to-be released CI HUB Drive and CI HUB Connector Corporate products.
Closing Thoughts
A big thanks to everyone who visited our booth and joined Andy’s talk! If you were interested in how CI HUB can take your DAM to the next level, don’t hesitate to reach out to us today and join our newsletter!
