Celum and CI HUB: Using a Single Asset Source Inside Adobe and Microsoft

TL;DR

• Retailers and enterprises manage thousands of brand assets across countries, languages, and channels, which makes consistency difficult.

• Celum DAM integration provides centralized governance, version control, and rights management for enterprise content.

• The challenge appears when teams must leave Adobe or Microsoft tools to access assets stored in Celum.

• CI HUB solves this by connecting Celum directly to Adobe Creative Cloud and Microsoft 365 through in-app access.

• Teams work faster, reduce rework, and use approved assets more consistently without losing governance or security.

• Celum remains the single source of truth while CI HUB makes those assets usable in daily workflows.
  
  

Introduction

Organizations operate in complex environments. Retailers, manufacturers, and enterprise brands often work across multiple countries, languages, and regional teams. Each market needs flexibility, yet brand consistency must remain strong.

Most organizations rely on Celum to manage brand assets in one central system. It provides structure, governance, and control at scale. However, daily creative and marketing work rarely happens inside a DAM interface. Designers work in Adobe. Marketing and sales teams work in Microsoft 365.

This gap between where assets are managed and where work happens creates friction. CI HUB addresses this challenge by bringing Celum assets directly into everyday tools, allowing teams to work from a single approved source without switching systems.

The Asset Management Reality for Enterprises

Companies face unique challenges when managing brand assets at scale. Campaigns must adapt to local markets while following central brand guidelines. Legal requirements vary by country. Product information and imagery often change frequently.

As organizations grow, asset libraries expand quickly. Thousands of images, documents, videos, and templates accumulate across teams. Without structure, content becomes difficult to manage.

This is why many enterprises invest in digital asset management for enterprises. A DAM provides order, accountability, and control. But management alone does not guarantee effective daily usage.

What Celum Brings to Enterprise Asset Management

Celum is designed for organizations that need strong governance across large content ecosystems. It supports both centralized and decentralized operating models.

Key strengths of Celum include:

• Structured asset libraries with advanced metadata

• Version control that tracks every update

• Rights and usage management for compliance

• Approval workflows for brand governance

• Support for regional and language-based asset organization

Because of these capabilities, many organizations rely on Celum as their official brand system. It becomes the place where approved content lives and where governance decisions are enforced.

This makes Celum DAM integration essential for companies that must protect brand integrity across the world.

The Challenge: Assets Live Outside Daily Work Tools

While Celum manages assets effectively, most users do not spend their day inside Celum.

Designers create layouts in Photoshop, Illustrator, and InDesign. Marketing teams prepare decks in PowerPoint. Sales teams work in Word and Outlook. These tools are where deadlines are met, and content is produced.

When assets live in a separate system, users must interrupt their work to retrieve files. They open a browser, search Celum, download assets, and return to their documents. This happens repeatedly throughout the day.

Over time, teams start saving files locally to avoid repetition. That is when outdated versions begin circulating, and brand consistency weakens.

Why a Single Asset Source Matters

A single asset source helps teams avoid confusion about which files are approved and which ones are outdated. When assets are spread across shared drives, emails, and local folders, teams often end up using whatever they find first.

This creates problems such as:

• Multiple versions of the same asset in circulation

• Inconsistent logos and visuals across channels

• Time wasted verifying whether a file is still valid

With one central source in Celum, every team works from the same library. Updates are made once and reflected everywhere, which reduces errors and keeps branding aligned.

A single source also helps teams avoid unnecessary duplication. Instead of recreating content, teams can quickly locate approved assets and reuse them with confidence.

The Gap Between Governance and Usage

Most enterprise DAM systems are built with strong governance in mind. They focus on permissions, approvals, rights management, and compliance. While these features are essential, they often feel distant from daily creative work.

The challenge appears when governed assets are hard to reach. If using approved content requires extra steps, people naturally look for faster options. They reuse files they already have or ask teammates to share assets informally.

This is where adoption breaks down. The DAM may be correctly configured, but usage remains inconsistent. Closing this gap requires bringing governed assets closer to where work actually happens, not adding more rules or training.

How CI HUB Connects Celum with Adobe and Microsoft

CI HUB creates a direct bridge between Celum and the tools teams use every day. Instead of asking users to visit the DAM separately, CI HUB brings the asset library into their working environment.

The integration allows teams to:

• Search Celum assets from inside Adobe and Microsoft apps

• Preview files before using them

• Place approved assets without downloading them locally

Celum remains the system of record. All approvals, permissions, and version management continue to happen there. CI HUB only changes how brand assets are accessed, not how they are controlled.

This shift removes unnecessary steps and makes the DAM part of real workflows.

Using Celum Assets Inside Adobe Creative Cloud

Design teams often need quick access to visuals while working on layouts and campaigns. Opening browsers and downloading files interrupts creative flow and slows progress.

With CI HUB, Celum assets appear inside Photoshop, Illustrator, and InDesign as an integrated panel. Designers can browse collections, search using metadata, and preview assets before placing them.

This keeps designers focused on creative work instead of file handling. It also reduces errors, since assets come directly from the approved source. Over time, teams experience fewer revisions caused by outdated or incorrect visuals.

Using Celum Assets Inside Microsoft 365

For non-design teams, Celum Microsoft 365 integration is equally valuable.

Marketing teams can insert approved visuals into PowerPoint without leaving the presentation. Writers can add images and diagrams directly into Word. Sales teams can attach approved content in Outlook.

This helps ensure that external-facing documents always reflect the latest approved materials. It also removes dependency on marketing teams to manually distribute files.

Supporting Various Team Structures

Many organizations operate with central brand teams and multiple regional markets. Each region needs flexibility while still following shared brand standards.

CI HUB supports this structure by extending Celum’s permissions into daily tools.

Central teams can:

• Control which assets are available by country or region

• Define usage rules and approvals

• Maintain visibility across markets

Regional teams can:

• Access only the assets relevant to them

• Work faster without requesting files manually

• Stay aligned with central brand standards
  

This balance helps large organizations scale content production without losing control.

Security, Permissions, and Compliance

Ease of access should never weaken security, especially for regulated industries across the globe.

CI HUB fully respects Celum’s permission structure. Users only see assets they are allowed to access, and nothing bypasses existing controls.

Key security elements remain intact:

• Role-based permissions

• Usage rights and expiration dates

• Version history and audit tracking

This ensures that governance stays strong while workflows become faster and easier for everyday users.

Business Benefits of Celum and CI HUB

Organizations that implement CI HUB with Celum see clear operational improvements.

Key benefits include:

• Faster asset search and placement

• Higher DAM implementation across teams

• Reduced rework caused by outdated files

• Improved brand consistency across markets

• Stronger return on DAM investment

When access becomes simple, teams naturally use the system as intended.

Real Use Cases Across the Globe

Retailers use the integration to manage seasonal campaigns across multiple countries. Marketing teams ensure consistent visuals while allowing local language adaptations.

Manufacturers rely on it for product launches, where updated imagery and documentation must be distributed quickly.

Corporate communications teams use approved templates and visuals directly in Microsoft tools, reducing approval cycles.

Agencies and partners can also access controlled Celum collections through their own tools, improving collaboration.

Conclusion

Enterprises invest heavily in digital asset management to protect their brand and ensure consistency. Celum provides the structure, governance, and control required at scale.

However, value is only realized when assets are easy to use in daily work. CI HUB bridges this final gap by connecting Celum directly to Adobe and Microsoft.

With CI HUB, teams work from a single approved asset source without changing how they work. Creative flow improves. Adoption increases. Brand consistency becomes easier to maintain.

This combination allows organizations to move from asset storage to active, efficient content workflows that scale across the world.