Revolutionizing Personalization: Insights from Adobe Summit 2024

Gerd Glaser

April 9, 2024

As anyone in the Adobe sphere knows, the Summit is Adobe’s premiere B2B event, and it takes place in Las Vegas ever year.

Insights & Innovations from Adobe Summit 2024

The focus this year was taking personalisation to the next level. In the CI HUB World that means thousands of more assets to create, distribute and use at every touchpoint.

Generative AI was obviously, front and center in a lot of the talks, catch the On Demand talks here, and as we are all aware, this is going to lead to a complete revolution in the marketing and advertising messaging.

The one thing that has been hard to execute as a marketer, is personalization at scale. We all know that <<Mail merge>> is not personalization, but it is something that we can do at scale. Creating genuinely personalized content at scale needed either a huge marketing team or an extremely small addressable market.

But enough of the struggle, join us at our upcoming webinar to find out what happened at Adobe Summit.

Join the webinar

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Article by

Gerd Glaser

CSO, Chief Sales OfficerGerd Glaser has 25 years of experience in the marketing and communications industry. He has worked as a founder and managing director of agencies and as an external consultant for leading companies. He has extensive knowledge of digital asset management, workflow management and is an expert on Adobe products.