The Challenge
Article, a rapidly growing e-commerce business, needed to build a more efficient workflow to support content creation. Without the right processes in place, managing large volumes of assets had become increasingly difficult for the team.
One significant challenge was managing assets across multiple teams and programs, particularly with remote workers. Employees relied on their home internet to access company servers through a virtual private network (VPN), which created difficulties with server access and slow file searching as cached files often took a long time to load.
Even with cloud-based platforms like Google Drive, the search process was time-consuming and inefficient.Prior to implementing a Digital Asset Management (DAM) system about two years ago, the design teamheavily relied on a media asset management system limited to Adobe programs
The Pain Points Before CI HUB
Endless time wasted searching for assets
Designers and other employees struggled to find the assets they needed, often having to rely on memory and open multiple folders and contact sheets on the server. For some campaigns, spreadsheets with product names were used to search for images, but these lacked visual references.
Broken links and missing assets within working files
The unstable server connection often caused images in working files to become unlinked, making them difficult to access later.
Lack of a centralized "source of truth"
There was no streamlined asset management and retrieval process and no single place to find the definitive version of an asset
The Game-Changing Solution
Article integrated CI HUB for Adobe, Figma, and Google into their workflow alongside the implementation of their Digital Asset Management (DAM) system. By connecting their DAM system with MarTech applications through CI HUB, the Article team can now quickly search for products and access every image produced without leaving their current application.
This integration has streamlined various content processes and boosted productivity. The ability to quickly access any product image within applications has saved hours previously spent searching for them.
Further more, CI HUB maintains links in working files, eliminating the issue of unlinked images and making collaboration on projects easier. The download and installation process for CI HUB were straightforward, and its user-friendly interface made it easy to learn and navigate.
The new system has drastically reduced the time it takes to locate files, leading to increased productivity. For example, a task that previously took an hour might now take only about two minutes with the DAM and CIHUB integration. Working within the same platform offers significant advantages in terms of time management and efficiency by avoiding distractions from switching between platforms.