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Media Asset Management (MAM) software is like a library that stores, organizes, retrieves, and distributes your media assets (photos, videos, audio, documents). It is designed especially to keep everything accessible and organized, with labeling and categories. While there are other asset management system tools, the MAM system is unique both in its origin and how people are using it to visualize content.
In this guide, we will explain the following:
- What does MAM software do?
- What can you store in a MAM?
- Benefits of using MAM software
- How MAM Is Useful for Every Department
- What Are The Difficulties Of Using A MAM?
- When should a company invest in the MAM system?
- Which is the best MAM software for 2024?
- How do you connect MAM to your work apps?
What Does MAM Software Do?
Put simply, MAM software enables companies to store and manage large amounts of media content. It provides a central location for all media files, making them easily accessible to authorized users. MAM software also allows users to add descriptive information (metadata) to your assets, such as tags, keywords, and captions. This can greatly help you find the specific file or document you need, no matter how many you have.
The various features of MAM software include:
- Large-format audio and video file management and storage.
- Streamlining the video production process.
- Granting permission-based access to content.
- Overseeing, arranging, and classifying all of the organization's assets.
- Tailored metadata tagging to simplify the activities of finding, locating, and distributing content.
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Are you in the market for a new MAM? Consult our list of providers to find the leading vendors with up-to-date integrations, so you get the most from your new MAM. |
What Can You Store in A MAM?
MAM software organizes everything with categories and labels, so finding the specific video, text, or image is easier. It is very helpful for managing and producing content, making it a valuable tool for the marketing department, internal training, and other media-rich company functions. You can use MAM to store, tag, and arrange various media files, for example:
Videos
Videos can be stored in a variety of formats for both regular usage and editing, including MP4, MOV, WMV, AVI, MPEG-2, WEBM, HTML5, and many more.
Image Files
JPG, PNG, GIF, TIFF, and vector files (SVG, EPS, WMF, PDF, AI, or CDR) of product images, experimental shots, and other media assets are examples of these types of files.
Presentations
MAM can easily store PPT, PPTX, and ODP file formats in the system that your team may need, whether for internal crunch calls or general meetings.
Documents
You can also store all types of documents, whether they are in Word format (DOC and DOCX), PDF, HTML files, Spreadsheet files (XLS and XLSX), or TXT.
Audio Files
These are mostly used by the marketing department and are essential for podcasts, social media, and case studies, whether they are MPEG4 audio(M4A), MPEG layer audio 3(MP3), or Waveform audio files (WAV).
The Benefits of Using MAM Software
Using MAM software efficiently can benefit every vertical of your organization, from marketing to sales to legal and IT. Here are some of the key benefits of MAM Software.
Organization
MAM software organizes media your files in one place, making it easily accessible along with associated data. You can communicate more quickly and access files instantly through one portal.
A significant advantage of MAMs for organizations is the ability to set up different users and groups to protect your IP, ensuring you can share relevant files with relevant people and applications while limiting what shouldn't be shared through privileged permissions
Time And Money Savings
Using a MAM for centralized storage, smart organization and search tools will save your organization a huge amount of time finding assets. Proxy files can also accelerate workflows by allowing faster uploads and editing. This will reduce storage needs and overall costs.
Increase Content ROI
High video engagement translates to higher ROI, making video creation a must-have for businesses. MAM systems further enhance this by managing video assets, enabling easy social media distribution, and facilitating quick searches with metadata. This allows for content reuse, saving production costs and maximizing the value of your video library.
Improve Productivity
MAM software can be used to automate tasks, boosting productivity for both individual editors and distributed teams. In particular, approval workflows and intuitive review tools can be set up to ensure brand consistency and make editing processes seamless.
Video Content At Scale
A strong MAM system distributes content at scale across multiple platforms, increasing brand awareness, and consistency which results in increased customer engagement.
Simplified Collaboration
The MAM system eliminates the need for sending content back and forth between team members for review. It creates a path for easy project sharing, check-in/check-out, versioning, approval process, and can be accessed from anywhere in real-time.
Archive Management
Video editing bottlenecks vanish with MAM systems. Editors can find archived assets rapidly using contextual search filters and AI-powered metadata. This organized system not only saves time but also unlocks new monetization opportunities for your valuable content library.
Easy Search And Discovery
MAM eliminates wasted reshoots by making archived assets readily available and reusable. AI and manual tagging streamline discovery with ease, while bulk logging saves editors even more time by applying metadata to entire batches of assets at once.
Centralized Brand Assets
Big video files overwhelm production and broadcast companies. MAM centralizes assets, streamlines workflows, and automates metadata tagging. This frees creators to produce more high-quality content, without getting bogged down in asset management.
Keeping Assets Secure
Data security is paramount for healthcare and government organizations. MAM offers a secure, internal storage solution for valuable assets, replacing risky practices like cloud storage or external devices. This centralized hub simplifies organization and management, but most importantly, keeps data safe.
Provide Analytical Insights
MAM provides the insights you need. Analyse editor performance and audience engagement to see what content resonates. Go beyond basic metrics with AI-powered features like logo detection and metadata trends. MAM empowers data-driven decisions for continuous improvement.
How MAM Is Useful for Every Department
MAM software goes beyond just storing your files – and isn’t just useful for marketing and creative processes. It provides a centralized platform for organizing, securing, and collaborating on all your digital assets. Here is how MAM software specifically benefits each department:
Marketing And Sales
Marketing and sales teams can create high quality content and campaigns with ease using MAM software. Advanced features like automated tagging will eliminate the time-consuming search for assets, while content repurposing tools, social media distribution make it easier to generate and share new content. What’s more, data-driven insights can also help understand what resonates with your audience, leading to more successful campaigns.
Creative Design
MAM empowers creative teams to work faster and smarter. Editors can utilize proxy files for smoother editing, while real-time collaboration features and simplified asset management streamline project workflows.
Additionally, MAM unlocks the value of the content library by facilitating the reuse of archived assets and automating repetitive tasks like tagging, freeing time for creative endeavors.
Legal & IT
MAM software strengthens your data security, by offering secure internal storage solution for sensitive data, thus minimizing your external storage risks. Centralized access control, audit trails, and streamlined compliance with data privacy regulations strengthen security and free up the IT department to focus on more critical tasks.
Management
MAM empowers data-driven decision-making. Project visibility tools and analytics provide insights into team productivity and content engagement. This allows for informed resource allocation based on editor performance and helps manage content creation costs through the effective reuse of existing assets.
Everyone
For your company, MAM software opens up a triple benefit. By streamlining workflows and centralizing asset storage, MAM empowers employees to find information faster, collaborate more effectively across departments, and achieve greater productivity.
What Are The Difficulties Of Using A MAM?
Switching from a cloud driver to MAM can be beneficial, but it's not always easy to make the switch. Some of the main problems a business can face using the MAM software are discussed below.
Insufficient Company Support
It is essential to realize that, unlike general opinion, the MAM tool is for the entire company and is not only meant to support particular databases for marketing and creative teams. MAM's success is based on how well it is accepted by the organization, just like any new technology.
Resistance Within The Organization
Lack of constant evolution or updating is one of the main problems with newly manufactured technology. To avoid consumers sticking with what they know and refusing to learn something they don't understand, it is crucial to highlight the advantages of the upgraded MAM over the outdated one when it is implemented.
Integrating MAM Software In The Current System
Employees can access the new MAM system with ease! A connector plugin allows them to connect directly through their familiar work apps, granting them access to the assets they need without switching systems.
When Should A Company Implement A MAM System?
When your company's video content becomes more specialized, and your DAM system is unable to keep up, you should think about establishing a Media Asset Management (MAM) system. We have listed some important signs telling you it's time for a change.
Content Shift Towards Video
When rich media files and videos are taking up more space in your media library, you need a system that can handle the needs of processing, storage, and editing.
Video Production Bottlenecks
If your DAM is hindering video production workflow, a MAM system can streamline the processes by offering features like integration with collaborative tools, editing software, and full version control.
Need For Detailed Video Metadata
When traditional DAM system struggles with complexities of metadata, hindering complex editing, archiving, and categorization.
Heightened Security Requirements
When you want to deal with highly sensitive data or confidential video content and you require advanced security protocols, access controls, and user permissions to ensure the safety of media assets.
Broadcast Or Live Production Needs
Your company is involved in broadcast media production or live streaming, and the DAM system doesn't provide the functionalities you need, like converting your video into different compatible formats and managing playlists.
Integration with External Tools
Media asset management (MAM) systems are software programs that help organizations store, organize, manage, and distribute digital media files. The following aspects are included in MAM solutions to increase their usefulness and efficiency.
Additional File Data
For seamless organization, you can add additional files, documents, and your metadata, within MAM Software for better optimization.
Automatic File Inclusion
MAM software can automatically detect the unlisted data, and ingest all files stored with predetermined media formats.
Integration
Connecting or integrating the MAM software with popular onsite, cloud storage, and processing services makes it more powerful than a simple media cataloguing solution. To make the files more useful, you can also manipulate the underlying files.
Playback, Viewing, And Editing
Some solutions in the MAM software offer deeper in-app editing like a tool for the video production process, but most of the solutions offer viewing and playback for audio, video, and images.
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Need help with connecting your MAM? The CI HUB Product family can help. If your team is struggling with connecting a new DAM system to existing work apps, find out how CI HUB can help. |
What Is The Best Media Asset Management (MAM) Software For 2024?
These days, there are a lot of MAM software companies in the market. See who provides the best integration to ensure your MAM operates smoothly from our suggested list of suppliers.
How To Connect A MAM To Your Work Apps
With CI HUB you can easily connect your MAM system to the apps and tools used by your team. It directly integrates with apps like Adobe Creative Cloud Tools, Google Workspace Apps, Figma, Sketch, Microsoft 365, and many more. WordPress, HubSpot CMS, Joomla, and other Content Management Systems are supported by CI HUB as well.
