How Widen Users Get Content to Market Faster with CI HUB

Marketers and creative teams use dozens of tools – and manage multiple workflows as part of their everyday work. It’s therefore crucial that they can integrate each one seamlessly so that work gets done efficiently, while avoiding blockages and bottlenecks.

That’s why Widen, an Acquia company and a leader in DAM technology, partnered with CI HUB to enhance the user experience and efficiency of their platform. By leveraging CI HUB's expertise in integrating with Microsoft Office and Adobe Creative Cloud, Widen empowers users to access and manage their brand assets effortlessly.

Here’s how Widen users get content to market simply with CI HUB.

What is Widen and How Does it Work?

The award winning Widen platform, now known as Acquia DAM, is a digital asset management software that helps marketers and creatives effectively leverage their brand assets with the tools they use every day. To achieve this, Widen partners with industry leaders to provide seamless integrations that enhance the capabilities of their platform.

CI HUB, known for its robust connectors was a natural fit for this goal. According to Jamie Liechty, Senior Partner Manager at Widen, “The expertise CI HUB offers with its Microsoft Office and Adobe Creative Cloud Connectors means our DAM customers can confidently integrate the systems they rely on to meet their business goals keeping content consistent across tools.” 

Exceptional User Experience and Support

From research and customer feedback at Widen, the overall user experience of the CI HUB connectors was first-rate. Widen values partners who provide exceptional support, and CI HUB excels in this area. According to Liechty, the CI HUB team is “prompt, attentive, and responsive, always answering questions quickly.” This level of support is crucial for ensuring a smooth integration and positive user experience.

Creating a Smooth Integration  Process

The process of integrating Widen with Microsoft Office was straightforward, thanks to CI HUB's ability to utilize existing API endpoints to develop the connector. This efficient approach allowed for a quick and effective integration, introducing new capabilities for Widen users.

Powerful Features for Microsoft Office 365

The CI HUB connector for Microsoft Office 365 brings several powerful features to Widen users including:

Advanced Search Capabilities

Users can search for assets by keywords, categories, file formats, file names, metadata types and fields, collections, and upload profiles—all from within Word, PowerPoint, and Excel. This comprehensive search functionality makes it easy to find the right assets quickly.

Viewing and Refining Search Results

Users can view previews of search results in a list, tile, or detail view, and refine search results using filters. This flexibility ensures that users can easily locate and identify the assets they need.

Access to Metadata

The integration allows users to see both basic and custom metadata within Microsoft tools. This feature helps in understanding the context and usage rights of assets directly within the application.

File Management

Users can open Widen files in Microsoft applications, save them locally, or drag and drop them from the connector panel. This seamless file management capability enhances productivity by reducing the need to switch between different tools.

Accelerating Content Creation and Reuse

The functionality provided by the CI HUB connector is exciting because it allows Widen's customers to reuse and repurpose their content more efficiently. By enabling direct access to digital assets within Microsoft Office 365 and Adobe applications, users can create more content faster. This integration helps reduce time to value, allowing creatives to access what they need immediately and keep work moving without unnecessary interruptions.

Conclusion

The team at Widen could not be more complimentary of the benefits CI HUB brings to their users. According to Liechty, “CI HUB Connectors help reduce time to value because rather than switch tools to download and reupload content, creators can access what they need immediately, and keep work moving. It’s a no-nonsense integration that extends the power of Widen’s DAM technology.” 

This ensures that all teams, regardless of location, maintain a single source of truth for their digital assets. By partnering with CI HUB, Widen has enhanced its platform's capabilities, making it easier for users to get content to market simply and efficiently.