How Fadel Uses CI HUB to Protect Content Against Copyright Infringement

Safeguarding content against copyright infringement is crucial for businesses engaged in creative production and marketing. This is why Fadel, a leader in rights and royalty management, chose to integrate CI HUB into its platform to empower clients with robust copyright protection capabilities.  

This integration allows Fadel’s clients to efficiently manage and verify the rights of their assets within their preferred tools, enhancing their ability to produce compliant and market-ready content. Here's how Fadel utilizes CI HUB to achieve these benefits.

What is Fadel and How Does it Work?

Rights Cloud by FADEL is a powerful digital rights management and brand compliance solution. It protects and maximizes the use of your brand assets, product packaging, marketing content and advertising by providing real-time, at-a-glance confirmation of when, where and how all content can be used.

The Challenge: Ensuring Copyright Compliance During Creative Production

Fadel's clients, which include brand managers, creative directors, and creative teams, require a robust system to verify the rights of their assets during the production and marketing phases. The challenge was to provide a solution that would enable clients to check the usage rights of any asset in real-time, ensuring compliance with copyright laws and preventing infringement.

The Solution: CI HUB Integration

To meet this challenge, Fadel integrated CI HUB into its platform. CI HUB provides a seamless connection to various asset sources, allowing users to verify rights and usage conditions directly within their preferred creative tools. This integration ensures that clients can confidently use their assets without worrying about copyright issues.

According to Devi Gupta, Fadel VP of Marketing, “The biggest benefit for Fadel’s clients is that they are able to ensure that the content that they put to market is protected against any kind of copyright infringement. While they are working on production or creative, or putting a marketing or advertising piece together, they are able to immediately select assets across any of the sources they use and check whether or not they have the rights to use them.” 

The Benefits of CI HUB Integration

The integration of CI HUB into Fadel’s platform offers several significant benefits:

• Real-Time Rights Verification: With CI HUB, Fadel’s clients can instantly check the usage rights of any asset while working on production or creative tasks. This real-time verification covers various parameters such as territory, time frame, and format, ensuring that the assets are used compliantly across different campaigns.
• Empowering Creative Teams: By providing immediate access to rights information, CI HUB empowers brand managers, creative directors, and creative teams to work more efficiently. They can focus on their creative work without the constant concern of potential copyright infringements.
• Smooth Integration Process: The integration process with CI HUB was remarkably smooth, taking only a matter of weeks. Fadel’s team worked collaboratively with CI HUB’s sharp and efficient team to address clients' needs effectively. This partnership ensured a seamless implementation and rapid deployment of the integration.
• Enhanced Client Satisfaction: Fadel is extremely satisfied with the CI HUB integration, as it significantly enhances their clients’ ability to access critical information while remaining within their familiar toolsets. This integration not only improves workflow efficiency but also strengthens the overall compliance and security of the content.

Conclusion

The integration of CI HUB with Fadel's platform provides a powerful solution for protecting content against copyright infringement. By enabling real-time rights verification and empowering creative teams, this integration enhances workflow efficiency and ensures compliance with intellectual property laws.

The smooth and collaborative integration process between Fadel and CI HUB underscores the effectiveness of this partnership in meeting the needs of modern creative and marketing teams. As Fadel continues to leverage CI HUB’s capabilities, clients can expect even greater ease and assurance in managing their valuable creative assets.