The missing piece in your digital eco system?
What is it all about?
Work management systems play a significant role these days when it comes to simplifying teamwork, managing campaigns, and deadlines. This is a great idea. But it only works as long as the planners, campaign managers, or heads of operations work with it. In other words, the ones who monitor.
But when it comes to realizing creative ideas, assets need to be created. It starts with visuals, goes through copywriting, and ends with the approved layout containing these assets. But the layout is also just an asset needed as a basis for localization or adaptation. In addition, there are assets for social or the web.
All assets must be centrally stored and easily accessible. Each team member has individual tasks, applications to complete the tasks, and assets arising from each task. When external production people come in, and different source systems or services are claimed, things can quickly get messy. And we are not talking about soccer.
What is a Work Management System?
A work management system is a platform designed to help teams stay organized and manage their projects from both high- and low-level views. It is a powerful tool for business operations that improves productivity and simplifies organizational communication between team members.
Disorder and inefficiency inevitably lead to loss, be it time loss, loss in revenue, or both. However, with a work management system, you have visibility into all aspects of your projects. You can view all your clients and their corresponding projects, the individual tasks relating to a specific project, and the status of each task. Everything from the initial planning, course of action taken to execute the project, to project completion can be tracked and routinely updated.
Of course, effective management is incomplete without sufficient communication. Therefore, these systems include collaboration features to keep everyone moving in the same direction. With a work management system, you can also collaborate with stakeholders for review so that they can leave comments, make requests, or issue approvals on your work.
What is the problem?
Let's look at the Designer as an example.
The designer logs into Work Management, filters what is assigned to him, and starts the first task. But he doesn't do that in Workfront or Asana. He does that in the appropriate applications - let's say Illustrator, Photoshop, and/or InDesign. So "window hopping” is the order of the day. He starts his work in Illustrator - what was the information in the task? So back to work management. Oh - a new comment! Then back to Illustrator and design.
Now he needs the images that the photographer has stored in Dropbox. And the current version of the company logo.So start the browser, log in to Dropbox, find the images, download them, save them locally and place them in the Illustrator document.The current logo is in the digital asset management system. So on to the browser, log into the DAM, download the logo, save it locally, and place it in Illustrator.
New note in Work Management: copywriter is just asking for the design. - OK - transfer - but how?All assets, push into work management? No - that's not the place for large files. So back to Work- Management, write a comment, and Upload the complete package to “somewhere”. Create a PDF because the copywriter needs the file to do copywriting in context to the design...
This is ONE team member with ONE task...!
And this is the solution
Let's look at the Designer again.
The designer starts his application - opens the CI HUB Connector, selects Work Management, filters his task, and starts with the design.He always has the task in view - but more importantly - he stays focused on his design. And: he doesn't have to do any window hopping.
He now needs the images from Dropbox.He switches to Dropbox within his application with the CI HUB panel, and places the images via drag&drop. Then the current logo: switching to the DAM system within the application, automatically getting the latest version and placing the logo in the design via drag & drop. Done.
He uploads the design into work management or DAM or Cloud Storage - whatever the workflow specifies. He leaves the assets used in the source systems and sets the status of the task to “done”.
Without leaving his familiar design environment even once.