How Brandfolder Uses CI HUB to Enhance Its Customer Workflows

In the competitive world of asset management, efficiency and seamless integration are key to meeting customer needs. That’s why Brandfolder, a leading digital asset management platform, partnered with CI HUB to enhance their customer workflows and deliver a more streamlined user experience.

This collaboration has resulted in a highly effective integration, tailored to Brandfolder's unique requirements, which benefit both the company and its customers. Here’s how Brandfolder uses CI HUB bring its product offering to the next level.

What is Brandfolder and How Does it Work?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. By providing a centralized location for all digital assets, Brandfolder enables teams to work more efficiently and maintain brand consistency across all channels.

The Challenge: Meeting Diverse Customer Workflow Needs

Brandfolder's diverse customer base requires robust and flexible workflows to manage their digital assets effectively. The challenge was to create an integration that would cater to the specific needs of these customers, enhancing their ability to access and utilize assets within their preferred tools and platforms.

Finding the Solution: CI HUB Integration

To address this challenge, Brandfolder partnered with CI HUB. This collaboration aimed to build a customized integration that would seamlessly connect Brandfolder’s DAM capabilities with the tools and platforms their customers use daily. The result was an integration tailored specifically for Brandfolder, ensuring that customer workflows were optimized and efficient.

According to Sean Carty, Brandfolder Head of Product Marketing, “The integration of CI HUB into our product was great. The teams worked closely to build out an integration that was specific to Brandfolder.” 

The Benefits of Integrating CI HUB

The integration with CI HUB brought several key benefits to Brandfolder and its customers:

Tailored Integration: CI HUB worked closely with Brandfolder to develop an integration that was specific to their platform. This customization ensured that the integration met the unique needs of Brandfolder's customers, providing them with the exact workflows required for their success.

Close Collaboration: The Brandfolder and CI HUB teams worked closely throughout the integration process. According to Carty, “The CI HUB team went above and beyond to make sure that our customers had the workflows they needed to be successful.” 

Daily Usage and Impact: The successful integration has had a significant impact on Brandfolder’s customers. They are using the CI HUB integration on a daily basis, finding it instrumental in managing their digital assets and workflows. The ease of access and improved efficiency have translated into tangible benefits for their operations.

Enhanced Customer Workflows: By integrating CI HUB with Brandfolder, customers can now enjoy more streamlined workflows. The integration allows for seamless access to digital assets directly from their preferred tools, enhancing productivity and ensuring that assets are used consistently and effectively.

In the words of Carty, “We’re really happy with CI HUB. The integration is doing great, our customers are using it on a daily basis and it’s making huge impacts to their workflows. We look forward to continued development together! 

Conclusion

The integration of CI HUB with Brandfolder represents a significant advancement in digital asset management. This collaboration highlights the importance of close cooperation and customization in developing integrations that truly meet customer needs. As Brandfolder continues to work with CI HUB, the future promises even more innovative solutions and improved efficiencies for their customers.