From Asset Library to Campaign: Connecting Salesforce and DAM with CI HUB

The Salesforce Marketing Cloud is an incredible tool for building creative, personalized campaigns that connect to your audience and build your brand trust. But like any powerful tool, it can only be truly effective when it's integrated into your creative workflow, and connected to your key data sources.

Without this, finding the right creative files means switching between systems, downloading, editing, and reuploading. This disconnected process delays launches and creates extra work for marketing and creative teams. Having a direct integration between Salesforce and your DAM system can eliminate these steps and keep campaigns moving forward.

This blog explores how integrating your DAM system directly into Salesforce can solve this challenge and streamline your asset-to-campaign workflow.

Connected Content. Creative Campaigns. Smarter Results

The Disconnected Workflow Problem

CRM and marketing automations are often held up by fragmented workflows. Without having an effective means to connect Salesforce and your DAM, work gets trapped in a loop of manual tasks that slow down campaign speed and hamper creativity.

Sound familiar? Here’s what that looks like:

• Poor Asset Retrieval: According to a study by Canto, over 33% of marketers spend as much as three weeks of their time every year looking for digital assets like images, videos, and other media content.
  
  
• Old Versions and Manual Workarounds: Moving assets to Salesforce often entails a download–upload cycle that takes a lot of time. Without a real-time sync from your DAM system to Salesforce, teams find themselves stuck with using the incorrect or old file version. Not only is this not saving any time, but it also produces inconsistencies in campaigns, missed deadlines, and further rounds of revisions.

• Brand Compliance Risks: Lacking direct access to the governed DAM, unauthorized or unapproved assets could get into Salesforce workflows, tainting brand integrity and creating compliance risks.
  
  
• Reduced Team Collaboration: With assets scattered across different systems, team collaboration can become disconnected, especially when there are multiple teams, such as marketing, design, and sales, involved. Without one place for asset sharing, it becomes difficult to have everyone on the same page, leading to slow approvals, missed deadlines, and inconsistent messaging throughout campaigns.
  
  

How CI HUB Transforms Salesforce into a Campaign Powerhouse

While Salesforce Marketing Cloud excels at campaign deployment, the limits of its creative asset management for all tools can cause workflow roadblocks. A DAM connector integration bridges the gap by natively integrating your DAM infrastructure into Salesforce Content Builder. Here is how it elevates your marketing operations to the next level:

• Seamless Asset Access

The connector provides seamless integration between Salesforce and your asset repositories, such as DAM, MAM, PIM, cloud storage, and stock suppliers. You can then access all your creative material directly within Salesforce without having to toggle between platforms, saving time and keeping your team focused on execution.

• Customize Visuals with Ease
  

CI HUB connector for Salesforce includes a simple-to-use content cropper, allowing you to resize and crop images with ease. It ensures that your graphics will always be perfectly sized for your campaign needs, in the best  quality, and uniform across all your marketing materials.

• Simple File Integration

CI HUB works with many assets such as video, images, graphics, and layout files, so that all assets can fulfill your campaign requirements. The drag-and-drop process of asset insertion guarantees quickness and avoids manual transfers.

• Secure DAM Connectors You Can Trust

DAM connectors create a secure connection from your digital asset repository, with encryption, role-based authentication, and audit tracking for compliance. CI HUB connectors adhere to enterprise standards, such as ISO 27001 certification, with permissions and version control to prevent unauthorized use and for secure workflows.

Why Integrate Salesforce and DAM?

Integrating Salesforce with your DAM system will streamline content access and increase asset reuse in CRM, while helping your teams to deliver personalized campaigns faster and with better alignment across departments.

Through DAM integration products such as the CI HUB Salesforce Connector, assets are stored centrally and are always current, minimizing the potential for out-of-date content to find its way into campaigns. Such effortless digital asset collaboration optimizes workflows, saving time and maximizing content ROI.

Daily connector uses:

• Automated email campaigns with embedded design capabilities.
• Drag, crop, and publish assets in-platform.
• Avoid duplicate versions across campaign channels.
• Enable tracking of assets across sales and marketing.
• Utilize DAM metadata to deliver personalized content.
  
  

Whether it's facilitating asset reuse in CRM or enforcing brand consistency, the DAM Connector for Salesforce makes your team work with the right assets in the right place at the right time.

The Bottom Line

When your DAM and Salesforce work together smoothly, your team will spend less time on file handling and more time on campaign execution. The Salesforce DAM integration reduces delays, avoids version confusion, and improves collaboration across departments. Instead of switching between tools, your marketing team can access what they need in one place, making campaign delivery, faster and more consistent from start to finish. Follow these step-by-step instructions to install CI HUB Connector in Salesforce.

Frequently Asked Questions

Q: What are the benefits and risks of integrating DAM with Salesforce?

Integrating your DAM with Salesforce improves collaboration, accelerates campaign timelines, enforces brand compliance, and reduces content duplication or outdated asset use.

Q: What functionality does the CI HUB Salesforce - DAM integration support?

CI HUB lets users search and browse assets from over 70 DAMs and cloud systems directly within Salesforce Marketing Cloud, without switching platforms. You can crop, resize, drag and drop files into email templates, maintain metadata, use dynamic renditions, and ensure assets stay properly linked, all within Content Builder.

Q: Can I edit and crop images directly in Salesforce after connecting to DAM?

Yes. CI HUB includes an in-app cropper and rendition tools, so marketers can resize, tailor, and place approved visuals into templates without external editing tools.