File management for designers is not sexy, it might be a dull topic, but it's damn important! Photoshop, Illustrator, InDesign, Plus Premiere, Lightroom, After Effects, and more – for decades, creatives around the world have used the full range of Adobe applications to create engaging content. But now a new era of creativity is dawning.
Adobe MAX, which just ended, has impressively displayed brand-new and upcoming opportunities in content creation. If you want to read about how our time at Adobe MAX went, check out our blog.
Adobe showed that artificial intelligence can now take creativity to a whole new level. With a few clicks, Adobe Firefly and Adobe Express can create amazing designs of stunning quality in a matter of seconds. Perhaps it will take a bit of time for users to get the hang of writing prompts to get the visuals they want. But if you've already had a chance to work with Firefly and Express, you'll have a least a first impression of the potential that is waiting to be unlocked.
Question: How are you going to use AI to support you?
AI innovation is stunning us all with the speed of its development.
But one thing already seems clear to us – the amount of creative files will continue to rise sharply. This makes it increasingly crucial to ensure that nothing gets lost and that everything is quickly and easily accessible – for everyone, from within all applications, regardless of file formats.
Wouldn´t it be a shame if a good deal of this new creativity were to disappear into the digital ether, never to be seen again? More than ever, it's important to build internal channels where files can efficiently be integrated into natural workflows.
All creative professionals are familiar with this situation: You have a brilliant idea – and then, out of a sudden, a message pops up. Someone in the team needs an image, a layout, a graphic, whatever. In a certain format, of course, for a certain purpose – but above all, immediately. There it goes, the brilliant idea.
Completing these kinds of requests is just plain work, or more accurately, unproductive work. In an annual study, Asana, investigates the "anatomy of work".
In its 2021 edition, the study identified the biggest time drainers, which included:
The study found that, on balance, employees in companies spend up to 60 percent of their working time on non-productive work – on "work for work". That's not fun and not creative – and it also costs real money.
We knew these requests for files posed a challenge, but to be honest, even we could hardly believe that this was actually such a huge problem. So we did a small survey among our customers, prospects and in our bubble. OK, our little study is not representative, but it confirms the big picture.
Here are just some results:
Read the full report here
In the modern workplace, ensuring smooth access to creative files is pivotal for maintaining steady workflows across departments. However, the traditional method of requesting and distributing files is a bottleneck, hindering productivity.
But how can you put an end to that and focus on your job and what you really enjoy doing? You should create a self-service environment where users of your creative files can get what they need in a do-it-yourself manner. Here are some tips on how you can achieve this.
We guess you know this – you download a file somewhere and the file name is absolutely useless in the style of 12345.jpg or corporate_v3_final.pdf. If you don't rename the file right away, you can assume that it will disappear into the abyss of your archives.
What this means for your own work: Think about a convention for the naming of your files. Yes, it sounds boring and definitely not creative, but in the end, it's a huge time saver.
Here are some tips to get there:
Have you now discovered a new passion and want more dusty things? Here we go – what about metadata?
Metadata is far more than mere information about the content of a specific file, it builds also the basis for the automation of processes – for data-driven workflows. The Adobe applications offer extensive metadata capabilities, so this information will also travel with the files.
Creating a robust metadata strategy is crucial for effective digital asset management.
Here are some hints on how to develop a sound metadata strategy:
With a file name convention and a metadata strategy, you've already accomplished a great deal when it comes to your file request relief. But now you have to ensure that all employees have access to the files they need. The biggest obstacle in this context are the infamous data silos – isolated data repositories that are not easily accessible or integrated with other data sources.
By addressing the issue of data silos and working towards a more integrated file management approach, you can foster better collaboration between your creative team and the marketing department in your company, leading to more effective and safe campaigns. Sounds easier said than done?
A (virtually) centralized digital asset management system allows for the consolidation of data from various sources into a unified platform. This makes it easier to access and share information across different departments.
There is a whole range of powerful systems available on the market, all of which enable the management of files in a broad range of formats. They can manage a wide variety of metadata, offer version control features, and much, much more.
Achieve full freedom with transparent integration
But even a digital asset management system can struggle to make files available transparently across all departments and applications. Most of these systems require a well-defined workflow and usually need to be integrated with the applications in which the files will be used.
This means some effort on the technical side and requires training of users in various departments. It is important to remember that digital assets are no longer used only in the marketing department, for example – think also about sales, product development, HR – basically all departments of the company.
But if a DAM system can't help the situation properly, then what could solve the issue?
You need a solution that provides the easiest way to access your files – across departments and applications. And this is where our CI HUB Connector comes into play. With just some clicks It creates a digital content ecosystem that even non-IT-savvy users can utilize quickly.
CI HUB Connector bridges Adobe creative programs, Adobe Asset Manager, digital asset management systems, Google Drive, Dropbox, and image agencies to Microsoft Office, WordPress, Product Information Management, Brand Management, and Customer Experience Management solutions – just to name a few.
And the range of supported applications will continue to rise. The latest addition is new Adobe Express (you can see this as an indication of how closely we work with Adobe).
Just one of the advantages of CI HUB Connector is that it can be easily embedded into your existing IT landscape – no need to customize anything. After installation, a palette is available in the applications, which can also be used to integrate with other systems with just a few clicks. CI HUB Connector also takes care of metadata handling, versioning, and much more. It also converts the original file on the fly into the formats and resolutions needed by your requesting colleagues.
Interested to learn more? You can find more information in this blog post about how to manage your digital content seamlessly with media asset management. But why not immediately start to enjoy seamless and efficient asset management, that everyone can access and control? Take your productivity and file management to the next level – try CI HUB Connector for free.