On the 11th of April 2024, CI HUB hosted another insightful HSEvents Webinar titled 'Adobe Summit ’24: What we learned and why it is important for the DAM industry'. Find out how the CI HUB team will merge the Summit’24 trends into product development for the benefit of the entire DAM community.
Adobe Summit 2024 took place in Las Vegas, March 26 - 28, and allowed learning from global innovators across industries and connecting with creative leaders. CI HUB attended Adobe Summit 2024 as a proud sponsor.
The hot topics of scaling content, increasing velocity of production, and the ever-present GenAI; will be part of almost every session at Adobe Summit. As we are already masters at making Adobe files usable with the click of a button in Microsoft, Google, Figma, etc. this will be a great webinar about the future of content production across an organization.
The focus this year was taking personalisation to the next level. In the CI HUB World that means thousands of more assets to create, distribute and use at every touchpoint.
Generative AI was obviously, front and center in a lot of the talks, catch the On Demand talks here, and as we are all aware, this is going to lead to a complete revolution in the marketing and advertising messaging.
The one thing that has been hard to execute as a marketer, is personalization at scale. We all know that <<Mail merge>> is not personalization, but it is something that we can do at scale. Creating genuinely personalized content at scale needed either a huge marketing team or an extremely small addressable market.
https://ci-hub.com/blog/ci-hub-is-attending-adobe-summit-2024-as-a-proud-sponsor
https://aithority.com/it-and-devops/cloud/adobe-summit-2024-10-key-takeaways/
https://gadget.co.za/adobeai2/