Product Information Management (PIM) has become essential for businesses that sell across multiple channels. It centralizes and enriches product data, ensuring customers always see accurate, consistent, and up-to-date information no matter where they shop.
The impact is clear: companies using PIM report up to a 50% increase in online conversions and 25% fewer product returns. On the other hand, when product information is incomplete or inconsistent, businesses risk losing 15–25% of their revenue.
PIM makes product data easy to manage and distribute, improving sales and building customer trust. In this blog, we’ll break down how PIM works, why it matters, and how it can transform the way your business sells. Keep reading to learn more.
What is Product Information Management (PIM)?
What Does a PIM Software Do?
Difference Between DAM, PIM, BAM, and MAM
What Can You Store in a PIM?
The Benefits Of Using PIM Software
How Product Information Management (PIM) Works?
When Should a Company Invest in a PIM System?
Best Product Information Management Software
How To Connect a PIM to Your Work Apps
Concluding Thoughts
Product Information Management (PIM) is the process and technology that helps businesses centralize, organize, enrich, and distribute product data and digital assets across all sales and marketing channels. It allows you to store everything in one place, from descriptions, pricing, and SKUs to digital assets like images and PDFs. This makes product data easier to control, update, and distribute.
Here’s what a Product Information Management software does:
Each of these systems manages digital or product-related content, but their focus and use cases are different. Here’s a quick comparison:
| System | Main Purpose | Key Users | Example Use Case |
|---|---|---|---|
| DAM (Digital Asset Management) | Stores, organizes, and distributes digital assets like images, videos, and documents | Marketing teams, creative teams, agencies | A marketing team stores product photos and shares them with designers and advertisers |
| PIM (Product Information Management) | Centralizes and enriches all product data (descriptions, specs, pricing, SKUs) for multiple channels | Product managers, e-commerce teams, sales teams | An e-commerce brand manages product descriptions, specs, and images to publish across websites and marketplaces |
| BAM (Brand Asset Management) | Focuses on storing and sharing brand guidelines, logos, templates, and branded content | Brand managers, design teams, agencies | A company shares updated brand guidelines and logo files with regional offices |
| MAM (Media Asset Management) | Specializes in managing large media files, especially video and audio, with advanced editing and versioning | Media companies, broadcasters, and video editors | A TV broadcaster organizes video footage, edits content, and distributes clips to different channels |
While each system serves a unique purpose, they rarely work in isolation. A connector is a must to connect them with the apps your team uses daily. The CI HUB DAM connector helps bridge these platforms, ensuring data and assets move seamlessly across your workflow.
A Product Information Management system serves as a centralized repository for all of your product information, promoting streamlined management and increased productivity across several departments. It goes beyond simply storing basic product information.
Here's an overview of the different types of data that can be stored in a PIM.
This often includes all of the product's main details, making the identification and description of the assets or data easier.
This category includes information that fills your marketing and sales endeavors, guaranteeing reliable information and ideal pricing techniques.
This includes all of the visual and multimedia information that promotes your items and increases their appeal to consumers.
This caters to the needs of a global marketplace, ensuring your product information is tailored to different regions and languages.
By centralizing all of this information, PIM solutions provide a comprehensive perspective of your products, improving product information management and increasing overall business productivity.
Whether you have a big or small organization, a well-established PIM system can be a game-changer for businesses of all sizes. Here are a few of the benefits of implementing PIM software into the organization's workflow.
PIM acts as a central store for all product data, killing the requirement for diverse versions stored in completely different regions. This ensures that everyone within the affiliation is working with the same and up-to-date data. The approval devices inside the PIM framework can minimize blunders, ensuring reliable product details across all channels.
PIM software cultivates collaboration across all divisions and acts as a single source of truth. Promoting client benefits, deals, and other groups can access and upgrade data simultaneously without mistakes. It encourages communication between providers and sellers.
It streamlines the process of upgrading exact data on all channels and gives each client a steady brand experience, no matter where they experience the organization's products.
PIM software gives you an advantage in the display by streamlining your product's data management operations, from collection to distribution. This allows for speedier product launches and upgrades.
PIM can also significantly reduce costs by reducing errors and giving accurate data, resulting in fewer returns and more positive customer interactions. Its ability to automate operations saves staff time and allows them to focus on more creative activities.
PIM guarantees that clients have access to relevant and up-to-date product information across all touchpoints. This leads to a better client experience, more client fulfillment, and possibly increased brand loyalty.
PIM provides easy access to complete and accurate product information. This enables organizations to make decisions about product development, promotional strategies, pricing, and inventory management.
PIM automates the tasks groups perform, freeing up their profitable time and assets so that they can focus on more important work. It offers different features, such as information import tools and workflow automation tools for product data transfer and data improvement processes. This streamlines product information management and diminishes teams' workloads.
PIM systems simplify how organizations handle product content by pulling everything into one place, cleaning it up, and then pushing it out to different channels. Here’s a closer look at how it works:
A PIM acts as a central hub for all product-related information. It brings together data from suppliers, manufacturers, ERP systems, and internal tools into one structured repository. This ensures that teams no longer have to manage scattered spreadsheets or conflicting versions of product data.
A PIM collects product information from multiple sources, like spreadsheets, ERP systems, or external databases. It also connects with marketplaces, e-commerce platforms, and distribution channels to keep everything aligned.
With solutions like the CI HUB Connector, teams can link their PIM directly with DAM systems, productivity tools, or creative apps. This removes the hassle of manual uploads and makes updating or sharing product content faster and more accurate.
Once product information is gathered, the PIM ensures it follows a consistent format. Attributes such as product names, sizes, measurements, and SKUs are standardized. This avoids mismatched data across different channels and ensures customers always see accurate, uniform product information.
PIM systems often include workflow features so different teams can work together. For example, product managers can update specifications, marketing teams can add descriptions, and designers can link images. Approval workflows help make sure only reviewed and approved product data goes live.
Strong governance is built into most PIM solutions to keep data reliable and compliant. Features like lifecycle management, access permissions, and automated quality checks help maintain accuracy. This builds customer trust, keeps businesses aligned with regulations, and ensures high-quality product information is consistently delivered.
As the company starts to grow, managing digital assets and product information becomes more complex. Traditional file storage systems can become burdensome and slow when managing complex and huge quantities of data. Here, a product information management (PIM) system can take you to new heights. There are a few signs that a company can take advantage of by using a Product Information Management (PIM) system.
If your company struggles to manage a large product catalog with complex details and sourcing data from multiple suppliers, leading to time-consuming errors, it is best to integrate PIM software into your workflow. PIM acts as a central hub, organizing and maintaining consistent product information across the board by streamlining the data collection process and allowing for easy distribution of accurate data to all your sales and marketing channels.
PIM offers a single source of truth for all product information. It automates tasks, streamlines workflows, and ensures consistent and accurate information, leading to smoother customer encounters. When current processes in the organization are moderate and wasteful, leading to mistakes and delays, like wrong depictions or outdated pricing.
When a company falls short of providing reliable brand involvement across multiple channels, such as websites, marketplaces, and social media, upgrading product content for diverse channels takes a lot of time. PIM encourag
Managing product information as the marketing and sales team grows is very important. PIM eliminates the hurdle of scattered product details by providing a central location and accelerating the process. Fostering this seamless integration between the marketing and sales departments results in better customer relationships and easier deal closing.
When you are using a traditional system in your workflow, there is a chance that the product information is outdated or that there is an error. PIM eliminates those errors and enhances data accuracy throughout the product lifecycle.
Want to know what the best PIM software is available in the market? From our suggested list of CI HUB integrations, you can evaluate which provides the best integrations with PIM so that you get the maximum ROI.
Myview develops platforms that help organizations structure, manage, and distribute both product and company data. It focuses on creating a reliable single source of truth, making it easier for teams to work with accurate and consistent information across channels.
With myview CI HUB Integration, users can link product data and digital assets directly into creative and productivity apps. This removes the hassle of manual uploads, ensures consistency, and keeps product content accurate across all teams and channels.
Pimcore is a leading open-source PIM platform trusted by over 100,000 companies worldwide. It combines product information management with digital asset management and master data management, making it a flexible choice for businesses that need scalability and customization.
Through Pimcore CI HUB Integration, users can instantly access product information and related assets inside tools like Adobe Creative Cloud, Microsoft Office, or even desktop folders. This allows teams to work faster, reduce duplication, and always stay aligned with the most recent product content.
A PIM system is most effective when it connects directly to the tools your team already uses every day. Instead of switching between platforms or downloading files manually, you can bring product information and assets right into your workflows.
With CI HUB, connecting your PIM is simple and seamless. The connector links your PIM data with applications such as:
This means your designers, marketers, and sales teams can all access up-to-date product data and digital assets directly inside the apps they use most. No more downloading, re-uploading, or worrying about outdated files. You will get faster workflows and consistent content everywhere.
Product Information Management (PIM) is key to keeping product data accurate, consistent, and ready for every channel. It simplifies complex workflows, improves collaboration, and enhances customer trust.
To unlock its full potential, connect your PIM with the apps your team already uses. With the CI HUB Connector, you can sync your PIM with creative tools, productivity apps, and CMS platforms. This makes product data flow seamless across your business.